For everyone, every day, weather is a factor in a host of decisions. Weather bulletins are a proven driver of broadcast ratings, return visits, new customer acquisition and revenue opportunities.
Established broadcasters and new and emerging channels demand crystal clear, highly-accurate weather bulletins with compelling graphics and animations delivered in a multitude of formats, presentation styles and distribution alternatives to better serve their audiences.
With the proliferation of screens and broadcast choices, and previously unimaginable advances in digital presentation technology, broadcasters and news channels now look to engage viewers, differentiate their programming and lead the news with evermore sophisticated weather bulletins and presentations of extreme weather events.
This is the new weather value chain.
Unleashing this value in weather data and packaging it into superb presentations is the hallmark of MetraWeather presentation solutions for media. These solutions enable designers to fuse meteorological science with computer graphics technology to create compelling weather shows.
Esteemed broadcasters across the world including the BBC, Channels 7 and 9 in Australia, TVB and Phoenix TV in Hong Kong, Channel 3 in Thailand, TG4, Nelonen, NOS and Antenna 1 in Europe, and TVNZ in New Zealand use the MetraWeather Weatherscape presentation suite to engage audiences, grow ratings and retention, and monetise their weather bulletins.
MetraWeather’s presentation solutions for media are backed by the combined power of 23 PhDs in Oceanography and Meteorology, more than 70 WMO-certified meteorologists working 24/7 across three continents, and over 150 years of operational delivery experience.