Metra helps Ten serve up weather for Breakfast

Issued 13th April 2012

When Network Ten made the call to launch its new Breakfast program four days early, the Metra team was up for the challenge.

Ten’s confidence in Metra and its Weatherscape TV weather graphics system meant the network could go live with the show it had always planned – including a fresh new approach to weather – when the news broke of Kevin Rudd’s resignation as foreign minister.

Weatherscape is the professional weather graphics system of choice for many of the world’s leading broadcast networks. Built from the ground up to depict observed and forecast weather at its most accurate and compelling, Weatherscape’s proven data handling capability and range of eye-catching scenes and motion paths provides broadcasters with a dream toolbox.

Presented by Breakfast's resident meteorologist Magdalena Roze, the program’s weather segments use the full power of Weatherscape to bring the latest weather and traffic to life on a stunning video wall. High-resolution maps and model data combined with state-of-the-art graphics techniques enable Roze to create a captivating weather news story.

The first real test of the system came just one week into the new show, when Roze was able to keep viewers well informed on NSW’s developing flood crisis by combining recent and forecast rainfall to paint a graphic picture of the event as it unfolded.

Ten’s head of news and current affairs Anthony Flannery said, “We are strongly focused on quality programming, and weather is a vital part of our News strategy.”

“Breakfast is about being spontaneous, edgy and different. Our weather segments play an important role in this because we have the best tools, presentation and delivery. We wanted and secured the best presenter and the best weather presentation system. End of story.”

Metra is the international brand of MetService, New Zealand’s national weather authority and a global leader in the provision of weather information services that create powerful weather intelligence for customers and consumers. www.metraweather.com

For further information please contact:

James Luffman – General Manager Sales, Australia and New Zealand
Metra Information Ltd / Meteorological Service of New Zealand Ltd
Ph. +61 2 9449 9771
Email james.luffman@metraweather.com

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