Retail
Weather impacts retail supply chains from production to consumer demand.
Weather impacts retail supply chains from production to consumer demand. A deep understanding of how weather plays a role for your business can empower better decisions on ordering quantities, sales forecasts and marketing activities, particularly when paired with predictive models, expert briefings and other forecast tools.
MetraWeather has more than a decade of experience in providing expert weather and analytics services to supermarkets, retail suppliers and fast-moving consumer goods companies in Australia, New Zealand, the UK and Europe. MetraWeather' services are particularly valuable for retailers and retail suppliers when weather has a known (but previously unquantifiable impact) on sales. MetraWeather's analytics services can provide qunatitative information on how weather does impact consumer demand, which in turn allows for the creation of predictive models to inform business decisions across sales, operations and marketing divisions.
MetraWeather Retail Analytics Services
MetraWeather's analysts have deep weather knowledge that can be applied when analysing sales and weather data sets to establish statistically significant relationships. Where these exist, predictive models that use weather forecast inputs can be developed to guide your businss decisions out to 6+ months in advance. These models update regularly as new weather information becomes avaiable, and the output is supported by expert briefings that provide the weather story behind the data.
MetraWeather Expert Weather Briefings
MetraWeather's World Meteorological Organization (WMO) Qualified Meteorologists are experienced forecasters that understand retail industry needs when providing briefings on the future weather outlook from 4 weeks to 6 months in advance. These briefing services allow for retail clients to ask perspective-weather questions that are relevant to their operations and decision-making.
MetraWeather Retail Weather Website
MetraWeather's Retail Weather Website is an internal dashboard that provides forecast information by sales region at 14-day, 4-week and 6-month time scales. Customisation to display past sales data against prevailing weather trends exists to allow for easy visiual comparisons of how temperature and precipitation impact daily, weekly or monthly sales.
Retail Hazards
Severe weather can impact the production of fresh food, transport of goods between key hubs and the ability of consumers to reach stores. MetraWeather provides customised forecasts to determine where severe weather risks exist to your business.
“Partnering with MetraWeather for weather observation and forecast services has helped us develop business tools to support our commercial strategies in the Insecticides FMCG market. We are able to inform our customers with confidence of our seasonal predictions and swiftly react to climate changes based off the 4 week forecasts.”
Stephen Lee, Business Analyst at RB (Hygiene Home) Australia
Recommended products and services for Retail
Retail Weather
The Retail Weather Site is a valuable tool for anticipated sales trends of products that are heavily weather influenced.